TAG Heuer has launched an original project with a community approach the targets customers, collectors and fans of the Swiss brand. This operation marks an important milestone for TAG Heuer, which aims to use it to bring back elements from its heritage. On the first day of Baselworld 2016, the brand is therefore launching the Autavia Cup, which starts a public vote to determine which historic TAG Heuer Autavia model will be re-issued next year 2017.
Light or dark dial? Bi-compax or tri-compax? Gilt or grey hour markers? Voters can choose from 16 different models designed in the 1960s. So it is up to YOU, dear readers, collectors and best copy watch fans, to choose YOUR favourite vintage Autavia.
Simple and efficient
Voting is easy: the first round is being held on the dedicated website watchesfreestyle.com, where you can vote on line until 31st March 2016. The 16 Autavia models are shown in pairs to allow you to choose your favourite between each two.
The second round will follow immediately afterwards and close on 14th April when the four finalists will be determined. Voters will therefore have to choose their favourite model twice.
On Monday 18th April, one month after the start of the operation, an internal TAG Heuer Product Committee, chaired by Jean-Claude Biver, CEO of the brand and chairman of the LVMH watch division, will reveal online the Swiss replica watches chosen from the four finalists. This winning watch will be re-issued and presented at Baselworld in March 2017.